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Hollywood Reporter: Holy 'Chuck'! Highest ratings since 3D telecast

The two-hour return of "Chuck" gave the Buy More hero NBC's highest rating for the show since the show's special 3D telecast that aired the day after the Super Bowl...

If you excluded the special 3D episode, you have to go all the way back to 2007 to find a "Chuck" episode rated this high. "Chuck" also improved 58% (!!) on its "Dateline" lead-in and was up 21% compared to last season's average.

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Hollywood Reporter: NBC launching 'Chuck' game leveraging social media

"The fans of 'Chuck' have been incredibly passionate and supportive of the show," said Adam Stotsky, president of entertainment marketing at NBC. "We want to reward this loyalty and activate further social conversation about the incredible new season. This innovative promotion is an excellent way to accomplish both objectives."

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'Chuck' This Out: NBC Harnessing Nerd Power

"Chuck" already has a huge online fanbase. Now, NBC is hoping to harness the power of the nerd masses to help hype the show's return.

The network tonight is launching "Mission: Chuck Me Out." a social media-based game in which Chuckaholics can win prizes and other rewards by spreading the gospel according to Bartowski.

Using the already existing Chuckmeout.com site, fans can sign up their Twitter, Facebook and MySpace campaign for the game. Then, every time they preach "Chuck" or get friends to watch a clip of the show or otherwise pimp the series, they'll earn points.

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