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CNN: Glee breaks ground with innovative marketing strategy

Written by Mike Grishaver Tuesday, 22 September 2009 00:00

CNN covered Fox’s marketing campaign for their new hit TV show, GLEE. Their strategy of an early premiere and the embrace of social networking and new technologies like the Thingfo-powered social media game, “Biggest Gleek”, which channels and rewards fan enthusiasm, have paid off.

Some highlights from CNN’s article [with my emphasis in bold]:

The new show “Glee” had the backing of an innovative marketing campaign.

Read more: CNN: Glee breaks ground with innovative marketing strategy

NewTeeVee: Fox Gleeful About Fall TV Digital Strategy

Written by Mike Grishaver Friday, 18 September 2009 00:00

NewTeeVee recaps the success of Fox’s fall digital strategy, including the Biggest Gleek game powered by Thingfo:

With only three episodes to its name, Glee gets a contest powered by Thingfo to determine the show’s biggest fan across multiple social networks, a karaoke competition on MySpace, Twitter accounts for its characters, and a "tweet-peat" Twitter conversation between cast and fans overlaid on a rerun of the premiere episode.

Read more: NewTeeVee: Fox Gleeful About Fall TV Digital Strategy

Thingfo powers Biggest Gleek social media game for Fox hit “GLEE” - finding, channeling and rewarding the top evangelists

Written by Mike Grishaver Monday, 31 August 2009 00:00

The hilarious new show from Fox, "Glee", is using the latest product from Thingfo, code-named BrushFire, to create the Biggest Gleek social media game.

The show "Glee" is a great showcase for our technology, because even before their 1st season, the show has garnered a passionate fan base. This new game (and the software that runs it) enables Fox to harness that fan enthusiasm in positive and measurable ways. We think it is especially cool that a major company like Fox is using innovative social media technology and techniques, so here is a bit more about this social media game and how it helps channel and measure online evangelism.

Read more: Thingfo powers Biggest Gleek social media game for Fox hit “GLEE” - finding, channeling and rewarding the top evangelists