Thingfo: Leverage the Social Web
"Chuck" users now most engaged of all competitive broadcast network show sites. NBC.com takes #1 spot for network sites.
With 20 million total minutes, "Chuck" users were the most engaged compared to all competitive broadcast network show sites. The series also took the #2 spot, behind "Heroes," for the most full streams in NBC Rewind with 5.9 million. This success was due in part to Mission: Chuck Me Out, a social networking infused site and game that tapped into the show's existing and impressive online fan base. Fans were mobilized and helped to spread the word about everything "Chuck," including the premiere date.
Hollywood Reporter: Holy 'Chuck'! Highest ratings since 3D telecast
The two-hour return of "Chuck" gave the Buy More hero NBC's highest rating for the show since the show's special 3D telecast that aired the day after the Super Bowl...
If you excluded the special 3D episode, you have to go all the way back to 2007 to find a "Chuck" episode rated this high. "Chuck" also improved 58% (!!) on its "Dateline" lead-in and was up 21% compared to last season's average.
Hollywood Reporter: NBC launching 'Chuck' game leveraging social media
"The fans of 'Chuck' have been incredibly passionate and supportive of the show," said Adam Stotsky, president of entertainment marketing at NBC. "We want to reward this loyalty and activate further social conversation about the incredible new season. This innovative promotion is an excellent way to accomplish both objectives."
'Chuck' This Out: NBC Harnessing Nerd Power
"Chuck" already has a huge online fanbase. Now, NBC is hoping to harness the power of the nerd masses to help hype the show's return.
The network tonight is launching "Mission: Chuck Me Out." a social media-based game in which Chuckaholics can win prizes and other rewards by spreading the gospel according to Bartowski.
Using the already existing Chuckmeout.com site, fans can sign up their Twitter, Facebook and MySpace campaign for the game. Then, every time they preach "Chuck" or get friends to watch a clip of the show or otherwise pimp the series, they'll earn points.
NBC launches 'Chuck' game for Twitter, Facebook
"This is deviously clever.
NBC is launching a "Chuck" game that gives points to fans who talk about the show using social media.
The game is called "Mission: Chuck Me Out" and is located here, designed to track users who mention "Chuck" on Twitter, Facebook and MySpace (so ... on Twitter and Facebook, in other words). In fact, every Tweet that mentions "Chuck" can earn the user a point."