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Fox Gleeful About Fall TV Digital Strategy
With only three episodes to its name, Glee gets a contest powered by Thingfo to determine the show’s biggest fan across multiple social networks, a karaoke competition on MySpace, Twitter accounts for its characters, and a “tweet-peat” Twitter conversation between cast and fans overlaid on a rerun of the premiere episode.
Latest News
- NBC Unveils Unprecedented Network Wide Affinity Program, 'Fan It,' Utilizing Social Media To Reward Its Most Dedicated Fans
- Hollywood Reporter: NBC harnesses social media to win viewers
- TV.com: NBC UNVEILS UNPRECEDENTED NEW AFFINITY PROGRAM, ‘FAN IT,’ UTILIZING SOCIAL MEDIA TO ITS MOST DEDICATED FANS
- NBC Bows 'Fan It' Viewer Rewards Program Online in partnership with Thingfo
- MediaPost: NBC Fans Social Networks